In the latest episode of the Ever Onward podcast, we delve into the transformative journey of Cortney Liddiard, former CEO of Ball Ventures, as he opens up about his year of transition and introduces his new venture, Kerosene Capital. After 22 years at the helm of Ball Ventures, Cortney experienced what he describes as “the worst, best experience” of his life – a reset year that changed his perspective and priorities in profound ways.
Cortney’s career at Ball Ventures saw remarkable growth, from starting with just “a half-assed bookkeeper and a secretary” to building a substantial organization with approximately 70 employees. The transition away from this role wasn’t easy. Cortney candidly shares that he moved through four distinct emotional phases during his year off: sadness at leaving behind the relationships he’d built, anger at having to change, reflection on what really mattered, and finally, peace with his new direction. This emotional journey mirrors what many experience during significant life transitions, including grief.
Perhaps the most significant revelation from Cortney’s year of reset was rediscovering the importance of balance. With characteristic humor, he recounts how his wife Jenny instituted a “10-day rule” for their travels, pushing back against his enthusiasm for extended stays in their motorhome adventures. These journeys across America became a metaphor for their relationship dynamic – he driving forward with boundless energy, she navigating and keeping him on course. The year allowed them to strengthen their bond while Cortney contemplated his next steps.
One fascinating aspect of the conversation was the origin story of “Kerosene” as both a conference name and now Cortney’s new company. The name stems from a phrase often used in emergency medicine environments – “having kerosene in your veins” – symbolizing the steady burning energy, teamwork, and dedication required when facing challenges. This connection to sustained energy rather than explosive force perfectly encapsulates Cortney’s approach to business and relationships.
Looking forward to this new chapter with Kerosene Capital, Cortney articulates a clear vision – doing what he loves with people he loves, on his own terms. He’s committed to working a more balanced 20-30 hours weekly (compared to his previous 60-70), focusing on relationships that truly matter, and continuing his involvement with organizations like Blue Cross and Idaho Parks Board where he can make meaningful contributions. The transition from “emotionally owning” Ball Ventures to actually owning his own company represents both a professional evolution and personal triumph.
What makes this conversation particularly impactful is the underlying theme of reinvention. As the host reflects, “life is long until it’s not,” underscoring how precious our time is and how important it is to periodically reassess our priorities. Cortney’s father passed away at 59, and now at 58 himself, this awareness of mortality has helped him find greater balance and meaning. His journey reminds us all that sometimes the greatest growth comes from stepping away and allowing ourselves the space to redefine what truly matters.
